Monday, April 30, 2012

SEO: Search Engine Optimization

A lot of SEO jobs are available in most of the freelance marketplaces like Odesk, Freelancer, Vworker, Elance etc. Get clear understanding about SEO.Learn the basic of search engine optimization.People involved with outsourcing or freelancing job online, are already acquainted with the term ‘SEO’. A lot of SEO jobs are available in most of the freelance marketplaces like Odesk, Freelancer, Vworker, Elance etc. Many people have no clear understanding about SEO. As a result they get confused to continue with SEO jobs. The scope and area of SEO is so huge, it is hard to define it with any single definition.

What is Search Engine?

Search Engine is a strong computer program, which functions to organize all the scattered information of internet world and preserves them into their own database. Then show them on their websites in few seconds based on the user’s requirements. A type of robot program at search engine, continuously updates and preserves all online information, which is termed as ‘Indexing’. The most popular search engine of world is ‘Google’ which provides real time information with the blink of eyes. Other popular search engines are ‘Yahoo’, ‘Bing’ etc.    

What is Search Engine Optimization?

Wikipedia defined ‘Search engine optimization (SEO)’ as the process of improving the visibility of a website or a web page in search engine' "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Generally SEO is the process of making a website more important to search engine as to show it on the top among all other related searches. People normally browse first two or three pages of the search engine for their search result. Remaining on the top means increase of visitors to your website. In a word, SEO is a great internet marketing strategy.

SEO can be divided into two segments:
a)      On-page optimization
b)      Off-page optimization
On-Page Optimization:

On-page optimization indicates what can be done on the pages of the website itself. In search engine optimization, on-page optimization indicates all the matters that affect an individual Website / Webpage listing in natural search results. These matters are controlled by any individual or by coding on any individuals page. On-page optimization includes actual HTML code, Title tag, Meta tags, Sitemap, Keyword selection and placement. It is better to use researched keyword on the website domain name. It is also important to arrange HTML title tag as it indicates a user and search engine, what information it contains on the page. Another important thing is, using Description Meta tag. It is summary of the site which helps search engine indexing that page.   

Off-page Optimization:

Off page optimization is a process of things you can do ‘off- page’ to improve your position on search engine as well as to increase traffic by targeted visitor to your web site. Off-page optimization implies the matters that affect on any individual Web site or Web page in natural search results. These matters are off-page in that they are not monitored by you or the coding on your webpage. Off-page optimization includes things like link popularity and page rank.

            Page Rank: Page Rank or PR is a kind of link analysis algorithm, which denotes importance and priority of any website to search engine in search results. The websites which are more important to Google, get high page rank as well as their potentiality also increase. Highest page rank of Google is 10 and the lowest is 1. You can check your web site rank using this site… .    
  Backlink: Backlink is an important instrument to increase page rank of your site.If any website contains link of another website, than for the second site this link is called backlink or incoming link. So if you have more backlinks you’ll have more visitors to your websites. You can check the numbers and quality of  your backlinks by using this site… .There are many ways to increase backlinks. Some are mentioned here:
*Link Exchange
*Article Submission
*Directory Submission
*Forum Posting
*Comment on blog
*Social Bookmarking


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