Wednesday, December 31, 2014

How To Do Keyword Research:Basics,Tools and Techniques ...(Part-1)


If you want to be a successful affiliate marketer you must have to concentrate on SEO (Search Engine Optimization). This is the only effective way to pull traffic to your site. A maximum 2%-35% of your total traffic will buy product through your affiliate link for which you will get a commission.It also depends on various factors.You have to think about your visitor to what extent they are targeted. Here comes the importance of the targeted keywords. Which means that you should create your posts off of highly targeted, highly motivated buyer keywords.So you should have a clear concept of keywords and you have to understand the mechanics of the search.

Keyword and It’s Types:

Keyword is the word by which we search for deserved information in the search engine like- goggle, yahoo, Bing etc. For example you are searching in google for Chineese food recipe, so ‘Chineese Food Recipe’ is keyword here.Identifying and selecting ideal keywords by the help of these types of words are called keyword research.
Before going for a keyword research you must know the differences between the keywords.
In the world of affiliate marketing generally we can categorize keywords in 3 types:

1.      Informative Keyword


2.      Action or Buying Keyword


3.      Long Tail Keyword


Informative Keyword: 

By this type of keywords people search for general information online.For example- how to loose weight, weather forecast etc. By this keyword someone intended to search information about weight lose.Informative keywords are good for monetization with google adsense.But they are mostly ineffective for affiliate marketing.


Action Or Buying Keyword:

Action Keywords or Buying Keywords are those by which we generally intend to buy or purchase any products or services or related details information in form of query or review.For example- [product] Coupons, buy one get one free, cheap [product name] online etc.This type of keywords have few visitors than the informative keywords but they are highly targeted.If anyone uses this type of keywords in their affiliate blog and can stay in the first few pages of the search engine results,there is very good chance of ranking coversion.What you have to do to find such type of keywords is just to use your common sense.


Long Tail Keyword:

Long Tail Keywords are those keywords which are composed of generally 3 words or more. They are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. If you know how to use Long Tail Keyword efficiently, it can be hugely valuable.SEO competition of Long Tail Keyword is comparatively low than the other types of keywords. Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases. Some examples of Long Tail Keywords are: antique wooden furniture, diabetes survival kit,etc. It is better to use 5 words for a long tail keyword.It gives better result.


In the next article I’ll discuss about how to do an effective keyword research using various tools and resources.So get in touch with our blog…. 




Related Posts:

##  All About Affiliate Marketing:How To Be A Successful Affiliate Marketer

## SEO: Search Engine Optimization





4 comments:

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